Data privacy & ownership are currently a big concern for Internet users around the globe. According to new privacy search engine neeva, tech mega-giants’ methods of tracking & storing users’ data is not transparent enough. In order to rectify this inequitable situation, the team behind neeva has developed a search engine that gives users total control over their Online presence It has come up with a plan to eliminate advertising from search results, too.
Most Internet browsers find the constant bombardment of advertising on the Net annoying. It’s made even more so by the realization that advertising is displayed based on previous browsing history. This is made possible via tracking cookies placed in users’ browsers. For instance, if you’ve been searching Online for a new mattress, you’ll suddenly see adverts for mattresses on almost every unrelated Website or app you use. Neeva regards these methods as both insidious & manipulative. It says that 40% of search results obtained from search engines such as Google, are actually ads. If users switch to neeva, it promises users a 100% ad free experience that also blocks all trackers.
How Is This New Privacy Search Engine Different?
The new privacy search engine was created by former Google executives Sridhar Ramaswamy & Vivek Raghunathan. Users can expect an excellent search experience when using the engine, which is on a par with the major engines currently on offer. The duo’s vision is to replace traditional advertising funding with user funding so that the engine is designed with the user’s needs in mind rather than the advertiser. As a result, neeva costs a few bucks a month. But the 1st 3 months are free so that the browsing public can get a feel for the product.
Neeva’s motto is that it will never store or sell user data & will never show you ads. Users can customize their search experience to see results from trusted retailers they prefer. Or news they want to read, recipes with ingredient lists & general search results according to their personal settings. Investors include Asheem Chandna, Bill Coughran, Margo Georgiadis & Reid Hoffman all of whom have illustrious backgrounds at top international tech companies.
Image credit: neeva
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