YouTube to acquire “simsim”, India-based short video shopping platform.
Google, owner of YouTube made this announcement on its official blog. It added it expected to complete the transaction in the coming weeks.
YouTube said it wanted to acquire simsim because the latter is helping small businesses in India transition to e-commerce by using the power of video & creators. The simsim app serves as a platform to connect local businesses, influencers & customers. Here’s how it works: creators post video reviews about products from local businesses, & viewers can buy those products directly through the app. Videos are available in 3 local languages including Hindi, Tamil and Bengali, enabling retailers of all sizes to reach buyers through video in their preferred language.
In a joint statement, simsim cofounders, Amit Bagaria, Kunal Suri & Saurabh Vashishtha said, “We started simsim with the mission of helping users across India shop online with ease, enabled through small sellers and brands showcasing and selling their products using the power of content by trusted influencers. Being a part of the YouTube and Google ecosystem furthers simsim in its mission. We cannot think of a better ecosystem in which to build simsim, in terms of technology, reach, creator networks and culture. We can’t wait to be part of YouTube and are excited to build simsim within the most admired tech company in the world.”
Image credit: simsim
