Content marketing involves the attraction & acquisition of a set target audience through strategic marketing by creating ad distributing quality well-structured, relevant & valuable Content to such audience for the sole purpose of making profit. This is a very important process in any business because you can build trust with your audience, improve conversions, connect with customers, & generate leads.
It has even become almost mandatory as customers expect high-quality, consistent Content from their favorite brands. Because of this level of significance, you need a platform or tool that can help ideate, plan, create & develop, distribute & deliver the marketing content that best suits your target audience. This is where “ContentCal”, a new Content marketing tool, comes in.
ContentCal is a Content marketing planning tool that puts everything in one place. So, you can make creating, scheduling, & posting an easier ride for your entire work team. This tool is built to bring robust strategies, workflows, & social media marketing practices to companies of all sizes. The main aim here is to continually innovate your social media space & put your user’s needs first with every decision.
This new Content marketing tool contains features such as “Campaigns” that helps to organize & compartmentalize your work & help keep everything in one easy-to-find place. Category tags assists in streamlining your work, & makes it easy to find what you’re looking for.
ContentCal also includes “Approval Workflows Tool” which has a function of tidying up the approval process, information feedback, reviews, comments, etc, all in one place. Users can keep snippets of sentences, key messages & also create a library of inspirational Content. The tool also supports choosing the prime or best time to post by pre-scheduling your posts.
Image credit: ContentCal
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