While several business just build an Online presence, they fail to use data analytics to their advantage, not realizing that data analytics is vital in gauging performance & identifying new growth opportunities.
Growth is a must for Sites. But that’s easier said than done. One has to monitor Content, SEO, social media; the works, for that to happen.
The Utah, US-based Diib, a 7-year-old organization claims to help you make sense of all those numbers related to your Website, & convert them into meaningful information. Website data analytics is a must these days if you want your Site & business to succeed.
It basically combines data from 3 different sources, Facebook, Google Analytics, & Google My Business to bring you suggestions on how to better your Website’s performance. Diib’s program takes all the data, translates, analyzes & interprets it into plain English that any small business owner can understand.
Unlike most analytics platforms we don’t focus on data collection or visualization. We want to simplify & reduce the amount of time a business owner has to interact with their data without sacrificing the results. In fact, we’d prefer to see people spending less time analyzing & reviewing data & more time acting on it, & benefiting from it.
– Daniel Urmann, the President & Founder of Diib.
In an email interview with What’s New On The Net, Daniel said, “For example, in most cases a bakery owner in 2020 will need to have a Website to thrive. The Site needs to be fast to load, easy to find, & communicate what the bakery does well to all the potential customers looking for it Online. Rather than spending loads of time becoming a digital marketing expert we want to help that baker thrive Online from day 1, regardless of his or her experience level.”
The Diib dashboard also gives you an overall health score for your Website along with more specific areas of Site activity. Sections where your Site is functioning well light up in green, while the red sections are trouble areas. The program will also suggest specific actions you can take to improve on areas of your Website that are not doing so well. Website data analytics just got easy.
For example, it will tell you that organic traffic increased by 5% after an update was posted on your Website, & how certain types of posts will likely increase or decrease traffic. It will also tell you how disabling certain backlinks will help your Site move on to the 1st page of Google search, or at least rank higher.
It also suggests the best days & hours to post to Facebook, for example, & other related stuff to social media channels like your dominant follower-base, & so on.
Diib also provides industry-based ranking so that you know your Site’s annual value & how well your business is performing Online in your industry segment. It will also create a custom growth plan for your business’ Online presence.
Speaking about the future of Diib, Daniel told this writer that his company planned to pull in & simplify more data sources (Twitter, LinkedIn, etc., ) as well as make benchmarking more available to small business owners that have limited business data sets.
“We also have a community in the works to help connect our agency members with business members, so they can communicate directly & forge authentic relationships that start with helpful advice rather than sales calls,” he said.
After the free trial period of 3 days, Diib’s plans fall between $9.99/month to $29.99/month, depending on the size of your Site & the amount of traffic it usually gets.
Image Credit: Diib
