Snapchat has relaxed the time constraint of its video ads from 10 seconds to 3 minutes. However, viewers can skip if they want.
Ad Age said in its report that until now, advertisers could technically show longer videos, but only if a user swiped up on a shorter ad, which would lead to longer videos of, say, a trailer for a movie. Snapchat ads are mostly skippable, too, meaning if a viewer taps the screen at any time, it dismisses the ad. The up-to-three-minute-long commercials are skippable, too.
Via: Ad Age
