Snapchat advertising has something new. Snapchat has introduced ‘Instant Create’ for advertisers to create ads in 3 steps.
All that marketers have to do, according to a blog post by Snapchat, is select the objective (increase Web visits, app installs, or app visits), enter your business website & finalize your targeting. After that, press the ‘Publish’ button.
Over the years, Snapchat advertising has implemented more more features. Instant Create provides advertisers with limited resources a way to quickly get started in reaching a highly engaged audience to grow their business with Snapchat.
When creating a campaign for Snapchat advertising, advertisers have the option to choose Instant Create or Advanced Create. While Advanced Create is an option to create multiple Ad Sets, Instant Create is a simplified way to create a campaign with a single Ad.
Instant Create features include:
- For Web visits, simply input your business URL and Instant Create will pull in photos directly from your website to help create your ad.
- You have the option of choosing from one of the imported images or uploading a new one from your computer, allowing you to quickly set up your campaigns without having to search for a creative.
- Includes a streamlined ad creation flow that leverages our most popular templates & simplified ad detail options, enabling you to publish engaging creative without additional design resources.
At this time Instant Create only supports Snap Ads.
Instant Create is available to all advertisers in Snapchat’s self-service Ads Manager. To learn more about Instant Create, check out our campaign guide here.
