In a recent announcement, Twitter has introduced an opportunity for verified creators to earn a share of the ad revenue generated from ads served in the replies to their posts. This new initiative aims to provide creators with additional monetization options and incentivize engaging Content on the platform.
According to TechCrunch, in order to participate in the program, creators must meet certain criteria. Firstly, they need to be subscribed to Twitter Blue, the platform’s premium subscription service. Additionally, creators must have accumulated over 5 million tweet impressions per month consistently for the past three months. These requirements ensure that active and influential creators can benefit from the revenue-sharing program.
According to Twitter’s owner, Elon Musk, the first round of creator payouts will total $5 million. These earnings will be cumulative from February onwards and will be delivered through the popular payment processing platform Stripe. This exciting prospect has garnered attention from prominent creators, some of whom have already disclosed their substantial earnings.
Renowned writer Brian Krassenstein revealed that he has received an impressive $24,305 from Twitter’s ad revenue sharing program. Similarly, political commentator Benny Johnson reported earnings of $9,546. It’s important to note that these payouts are based on tweet impressions, and the rates may vary for different users.
While the ad revenue sharing program opens up exciting possibilities for creators, there are limitations on the types of creators eligible to earn money through this program. Twitter has not provided explicit details on these restrictions, leaving some aspects of the eligibility criteria undisclosed.
Overall, Twitter’s ad revenue sharing program is a significant step towards supporting creators and fostering engaging Content on the platform. By rewarding creators for their contributions, Twitter aims to cultivate a vibrant and thriving community of Content creators while providing users with more interactive and valuable experiences on the platform.
