Twitter boasts 465 million users across the world. It’s a very popular social media platform & the potential for advertising is enormous. However, it’s difficult to leverage Twitter effectively – Tweets need to be relevant to the audience & they need to be properly timed so that they are seen. Tweepsmap, a startup founded by Samir Al-Battran, aims to assist Twitter users to better engage with their followers.
Tweepsmap is a map based, AI-driven platform that offers users an all-in-one analytics dashboard for Twitter. Users can view their followers’ locations on the map & gain valuable insight into what their audience prefers in the way of content. The tool is also equipped to evaluate the best time to Tweet, depending on audience engagement.
The location mapping of followers on Tweepsmap is not generalised, it’s specific & maps a users’ audience right down to city level. As a result users are better equipped to formulate an engaging strategy for Twitter, because they will have insight into demographics, such as gender, language & industry categories. The tool also supports filtering followers by keyword in order to categorise them & thereby, offers the opportunity to identify influential people, who might assist in leveraging Tweet response & circulation.
All data collected by users on the platform can be exported as an excel sheet, which gives users control over their data & an opportunity to create a historical dataset.
Not only does the tool offer metrics on a users’ audience, it gives a detailed analysis of each Tweet & demonstrates those that have been effective against those that have failed to hit the mark. These metrics are all directive based & offer suggestions to improve where campaigns have less than stellar results.
The platform offers a free plan, which allows users to get started & investigate effectiveness. Thereafter, there are paid plans. Pricing is based on various factors such as, the number of followers & the quantity of Tweets scheduled.
Image credit: Tweepsmap
