Affiliate marketing is a performance-based marketing strategy in which a business rewards affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
Scaleo, a company operating from Prague in the Czech Republic, has developed a marketing solution to cater to businesses’ affiliate demands. Scaleo allows organizations to track, analyze, & optimize their affiliate business & affiliate marketing campaigns in real-time, utilizing cutting-edge AI technology. Aimed at advertisers, media buyers, & networks who want to launch & manage an affiliate marketing campaign, Scaleo offers modern tools that effectively get the job done.
Affiliate marketing software Scaleo packs a number of powerful features under the hood:-
- The User Interface can be customized to include personalized branding, such as logos, company colors & fonts.
- Anti-Fraud Logic, which combines & analyzes dozens of internal & external measuring points to detect & eliminate fraud traffic in real-time.
- 24/7 support team.
- Fast interface with easy search facility & an adequate number of filters, which ensure easy management.
- Can be integrated with a large number of 3rd party technologies, which increases marketing capabilities.
- State-of-the-art management features—multiple conversion points, various landing pages, smart redirects, advanced reports, & many more.
- Allows users to offer services in a variety of currencies, with inbuilt currency converter.
- Access to advertisers & affiliates to statistics, income, & make custom adjustments in order to optimize performance.
- Cutting-edge automation tools & AI technology to enhance performance.
On the one hand, affiliates need to know they are being treated fairly, & that they will receive their commission, while businesses need to be certain that they’re receiving “real” visitors rather than bots. These 2 concerns are effectively dealt with by Scaleo.
Image credit: Scaleo
