Firefox revealed in a blog post on Tuesday that it has been working with Meta (formerly Facebook) on a new proposal for enabling conversion measurement, also known as Interoperable Privacy Attribution.
Mozilla and Meta are working on privacy-preserving attribution – martech.org
Mozilla, developers of the open-source Firefox web browser and Meta, formerly known as Facebook, have revealed that they are working together on an Interoperable Privacy Attribution solution (IPA). The aim is to allow advertisers insight into campaign performance without breaching individual user…
Link: Mozilla and Meta are working on privacy-preserving attribution
via martech.org
