YouTube has announced that by 2020 end, it will make engaged-view conversions a standard way to measure conversions for TrueView skippable in-stream ads, local & app campaigns.
YouTube Video Ads To Make Engaged-View Conversion Metrics Standard – News
Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can’t compare them across ad formats. On Friday, YouTube said that by the end of the year it will make engaged-view conversions a standard way to measure conversions for TrueView skippable in-stream ads, Local campaigns and App campaigns.
Link: YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
via www.mediapost.com
