Pinterest has launched “hosted checkout”, a new feature via Shopify. With it, said Pinterest, buyers can skip the extra steps, making buying “easier than ever for shoppers on Pinterest.”
This new purchasing process takes our shopping integrations to the next level. It removes friction from the shopping process—making it simpler and faster for people to buy from you.
Pinterest Launches New Streamlined In-App Purchase Process for Shopify Merchants – socialmediatoday.com
Pinterest’s looking to help Shopify merchants maximize their in-stream sales with the addition of a new streamlined conversion process that will make it faster and simpler for users to buy direct from your Pin listings. As you can see in this sequence, Pinterest’s new ‘Hosted Checkout’ process enables users to select all the relevant product order info within the app, rather than referring you back to a merchant website to make an actual purchase. “When someone shops from a product Pin with hosted checkout, they pick the exact product they want – think colors or sizing.
Link: Pinterest Launches New Streamlined In-App Purchase Process for Shopify Merchants
via www.socialmediatoday.com
