This is huge, so Content providers, SEO experts & Website owners, listen up.
Google has announced that starting Aug. 22, 2022, English users globally will start to see a “series of improvements to Search” to make it easier for people to find helpful Content made by, & for, people.
This ranking effort joins a similar effort related to ranking better quality product review content over the past year, which will also receive an update.
Together, these launches are part of a broader, ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in Search.
– Google
Upcoming changes from next week:
1) Do not write for search engines, write for humans, i.e. readers, says Google
2) Fresh update specifically negatively targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people”
3) The purpose of this algorithm update is to help searchers find “high-quality content”
4) Google wants to reward better and more useful content that was written for humans and to help users
5) Changes will also apply to Tech-related Content, & product reviews
6) Google’s new algorithm aims to downgrade such websites and promote websites designed for humans, above search engines
