If you want to promote a unique idea around a company or brand you should look beyond traditional Websites or blogs, & consider creating ‘niche networks’, the term used by ‘Mightybell’ to denote ‘unique, native mobile communities built around a single purpose or identity. The Silicon Valley company offers a custom service that lets you scale a community from your own Slack channel, giving you your own landing page & domain, including topics, questions, polls, private messaging, & branded mobile apps.
Nowadays, it’s relatively easy to build mobile communities by taking advantage of social networks like Facebook or through blogs, but Mightybell wants you to go a bit further by creating your own custom made social network to promote your product or service.
Checking out their pricing page, you can start out with a free ‘Starter’ Mightybell network that includes your own:
- Landing page
- Domain
- Member data
- Member categories
- New member onboarding
- Mobile push notifications & native app access
- Topics
- Powerful search, discovery & trending activity
- Polls, prompts, posts & events
- Lightweight analytics
With the ‘Indie’ & ‘Professional’ plans, priced US$ 99 & 2,999/month, respectively, you also get the option to charge for membership in your community, so you’ll be generating membership revenue to help you monetize your investment, & you get access to actionable analytics that will allow you to increase engagement & increase your chances at sponsorship. With the ‘Professional’ plan you also get SSL domain mapping & you can create your own branded native mobile app, allowing for push notifications.
So, if you dish out for the Professional option, thus having your own mobile network, Mightybell claims that you’ll get the following benefits:
A mobile strategy that grows in value with every new member who joins
Generate fresh data & insights to unlock new lookalike prospects
Increase customer loyalty, quality & reduce churn
Uncover new opportunities with real time customer discovery at scale
Mightybell’s CEO & co-founder Gina Bianchini, is a well-known community entrepreneur. She founded Mightybell in 2014, & previously founded & managed Ning & LeanIn.org. The company is based in Palo Alto, California, USA, & lists among its customers The Bill & Melinda Gates Foundation, American Express, Intuit & the National Board for Professional Teaching Standards.
– This post is merely a startup profile based on publicly available information & not a review. –
Image Credit: Mightybell
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