The tagline is, “We didn’t reinvent the wheel, only email”. Launched but a few hours ago, new email client “HEY” is built for remote work. It replaces workarounds, messy hacks, & as it spells it, “the daily frustrations” of your average email client, by having built-in workflows, effortless organization, and clever features.

The thing is – HEY costs US$99 a year, begging the question, “Will people pay for a service that’s otherwise freely provided by others like Google?”

Here are the many reasons (features) that make the HEY team think people will pay:

Screen emails like you screen calls: HEY allows you to screen your emails. It puts you in complete control of who’s allowed to email you. The first time someone emails you, you get to decide if you want to hear from them again.

Fix bad subjects without busting threads: If you don’t start the thread, you’re often stuck with other people’s generic, non-descriptive email subjects. With HEY, you can rename a subject so it makes sense for you without changing things for the other person.

The Imbox: This is a big one. It’s not a typo. HEY calls it not the Inbox but the Imbox. HEY has configured the Imbox in a way that important, immediate emails go from people or services you care about. It’s like an intelligent Inbox.

Find files without digging through threads: If you’re looking for an attachment, why should you have to find an email 1st? That’s backwards. With HEY, you get an attachment library that gathers up every attachment you’ve ever received in one organized, siftable place.

A built-in ‘Reply Later’ workflow: What if you need to reply, but you don’t have time right now? With HEY, just click the “Reply Later” button to move an email to a dedicated ‘Reply Later’ pile at the bottom of the screen so you don’t lose or forget it.

Blocking email spies 24/7/365: Many companies track which emails you open, how often you open them, & even where you were when you opened them. It’s a massive invasion of your privacy. HEY blocks these trackers & tells you who’s spying on you.

Spread ’em out, read ’em together: Let’s say you have 7 unread emails. Why do you have to open one, close one, open one, close one, open one, close one, etc? It’s ridiculously inefficient. With HEY, you can open multiple emails at once & just scroll through them, just like you would a newsfeed. It’s a revolutionary way to read your emails. You’ll never go back to the old way.

Add private “notes to self” to any email thread: With HEY, you can add personal, private notes (& files) to any thread. This way you keep everything related to the conversation on one page, even if it didn’t all happen via email.

Anyone who signs up gets their own @hey.com email address.

If you wanna know more, watch this YouTube video: