Instagram today is rolling out a new feature for adding links to user profiles that challenges Linktree, Beacons & numerous other “link in bio” solution providers.
The company says the feature has been a top request among creators, but in reality, it’s also an example of how Instagram’s failure to adapt to the needs of that community has allowed alternative solutions to thrive.
Even TikTok today limits clickable links in its bios to only those with business accounts, making it harder for regular users & creators to direct fans & followers to other Websites.
Instagram’s decision to now, after all these years, finally address creator demand for increased access to links-in-bio may actually be due to the complaints over TikTok’s stricter limitations.
The company likely sees how expanded access to links could be seen as a competitive advantage, potentially luring creators back to its app.
To use the feature, users will tap “Edit profile,” then “Links,” then “Add external link.” They can then drag and drop the links in the order they want them to appear.
In addition, below the option to add multiple links to other websites, Instagram also allows users to add a link to their Facebook profile with a dedicated linking option. This link has a more professional appearance, with a rounded Facebook icon & text that reads “Facebook profile.” External links don’t include any special customizations, like small icons.
