YouTube has implemented measures to simplify the monetization process for Content creators, including those with smaller followings.
The eligibility criteria for the YouTube Partner Program (YPP) have been revised, enabling creators to join once they reach 500 subscribers, instead of the previous threshold of 1,000. Furthermore, certain benchmarks have been adjusted: creators now require 3,000 valid watch hours, as opposed to the previous requirement of 4,000, and 3 million Shorts views instead of the original 10 million. These modifications will be implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
In addition to expanded eligibility, smaller creators now have access to a wider range of monetization options. These include paid chat, tipping, channel memberships, and shopping features. YouTube has utilized its ad revenue sharing program to incentivize creators to generate income. Similar platforms, such as TikTok, have also reduced the requirements for accessing monetization features. While YouTube recently announced that its Series feature, a video paywall, would be accessible to creators with over 10,000 followers, creators with 1,000 followers who meet other criteria can also apply to participate in the program, said YouTube.
These changes afford smaller creators the opportunity to generate revenue from their fans and followers who are willing to pay for additional content, interactions, or to provide financial support. Monetization features such as tipping or paywalls are available on other creator platforms and necessitate an audience willing to spend money. Moreover, the shopping affiliate program, which was previously invitation-only for select creators, is now accessible to YPP participants in the United States with at least 20,000 subscribers. These adjustments are intended to facilitate creators in earning income from their YouTube content and remain competitive with other platforms.
