YouTube has launched a new award in India. Called the “YouTube Works” Awards, it will select campaigns released on YouTube between October 2019 & February 2021 that “demonstrate creativity across media planning, storytelling in 6-seconds, long-form, & multi-video formats, strategic & creative collaboration between Brand & Creator, & work that is able to demonstrate business results.”
The YouTube Works awards will be judged under 6 categories: Media Innovation, Multi-video Storytelling, Long-form Storytelling, 6-second Storytelling, Best Collaboration, & The Ruby, which will be judged for its use of creativity, innovativeness, & data with demonstrable business results.
Submissions are now open. Marketing, media, creative, & agency teams can submit their innovative digital campaign entries. The last date for submission is February 28, 2021. Winners will be announced on April 2021.
In addition, the Grand Prix will be awarded to 1 category winner that demonstrates excellence throughout the entire process, from identifying critical consumer insights & building creative ideas, to executing the campaign through effective media buying.
