X, previously recognized as Twitter, has introduced a pair of innovative attributes designed to enhance brand security and offer advertisers greater oversight.
The Sensitivity Settings and Enhanced Blocklist functionalities are set for a phased launch across all clients using the X Ads Manager within the forthcoming weeks.
Linda Yaccarino, Managing Director at X, said: “This unveiling firmly underscores our unwavering dedication to ensuring brand safety. In a mere nine months, X has painstakingly crafted advertiser controls and established collaborations with external parties. We extend our gratitude to our diligent teams and valued partners. Anticipate further strides ahead.”
