Video is a powerful digital force right now, & its influence is growing steadily.
Sharing & hosting platforms that offer SaaS type functionality have carved out a niche market among the cluttered options that exist Online.
Vimeo is one of these services. It has survived against strong competitors such as YouTube by differentiating itself sufficiently.
It offers an advertising free viewing experience to users & it achieves this by charging for hosting, on a space-for-a-fee basis. However, ad free viewing options aren’t enough to attract the crowd on their own, so Vimeo goes a few steps further & offers a product, which is of a higher quality than most others on the market.
If you’re producing Indie movies, training videos for your team, students or music fans, then your videos uploaded to Vimeo will offer superior viewing & sound quality when compared to anything on YouTube, claim users. This fact has resulted in Vimeo achieving a user base of over 170 million in a very tough market.
Strategically, Vimeo has targeted businesses as the most viable market for growth in the video sharing environment. It has always offered various paid hosting plans to their loyal users, but lately, it has come up with products designed specifically for the Enterprise. If the growth figures are anything to go by, this looks like a smart move.
Vimeo Enterprise is geared to feature essential options that offer unbeatable value for money, with all the tools businesses will find irresistible, such as the option to sell videos as an on demand service, limit viewing groups, edit videos currently on the platform(after the fact) & keep tabs on user statistics.
Vimeo Enterprise
1. 7TB storage with no weekly upload limits.
2. Advanced privacy settings & optimized player customization.
3. Add team members as a group, review videos & collaborate, using specialized tools.
4. Embed videos anywhere, add clickable calls to action inside the player, capture email addresses to drive marketing campaigns.
5. Integrate Google Analytics.
6. 360 degree video support.
7. Customize the player using company branding such as, logo, colors & sizing.
8. Publish to social media as a native post, but view engagement stats directly from Vimeo.
9. Add up to 10 team members as administrators to assist in project review & management.
The major difference between the 2 is whereas YouTube’s major revenue is derived from viewers, Vimeo’s is accrued from creators.
Now that we have explained Vimeo Enterprise…here is a comparison.
Vimeo charges Creatives for hosting & services, while YouTube charges the viewer, even on paid plans, YouTube is aimed at an income-from-viewer model. Vimeo, rather allows creators to charge for viewing their Content, its model is built to scale income for the creator.
The next definitive difference is that, although both services offer privacy settings, Vimeo videos can be embedded on the owners domain, while YouTube videos, once set to private, can only be viewed on their platform.
Vimeo player has higher definition sound & imagery, which sets it apart from YouTube on the quality parameter.
Vimeo allows for group collaboration, creation & management, offering the creator the option to build & manage a subscription base on a much better system than the simple channel model employed by YouTube.
YouTube offers no hosting space limits, while Vimeo does. Additionally, YouTube has no weekly upload limits, & videos under 15 minutes in length can be uploaded at will.
Assessing these differences should offer potential users a guide as to which service caters better to their needs, but if you run a large corporate, Vimeo wins hands down.
Image by ElisaRiva from Pixabay
