If you’re selling products on Amazon then you already know how important it is to optimize your account’s product pages through better listings & descriptions. With ‘Kparser’s’ Amazon keyword tool you’ll be able to research the correct keywords & implement a “long tail” strategy for your product listings.
The tool is built to take advantage of Amazon’s A9 ranking algorithm, which tries to understand & predict users’ needs based on their queries.
It relies on a 2 step approach to guarantee a top ranking for your products by:
1. Describing the product using a comprehensive list of the correct category name, descriptive text, brand name, picture & video. Then by adding unique details about the product, which may be important to users.
2. The use of relevant keywords & “long tail” keywords in your titles & descriptions.
People can search for a particular product using a wide variety of different search phrases, so it’s quite difficult for you to imagine what keywords all these queries may contain. To use Kparser’s tool you simply input the words you want to research & you’ll be shown real time results about users’ queries.
The tool is based on the Kparser team’s experience in similar tools for keyword research projects for Google, YouTube & Ebay. The tool’s user interface is optimized to help you do things like enabling additional keywords before & after your primary keywords, choose depth of parsing & filter included & excluded keywords.
You can sort the gathered results by any parameter, like rank, volume & CPC & you can export the results in CSV format for further analysis in a spreadsheet or by other means. You can also use grouping, which clusters keywords & is capable of processing hundreds of thousands of keywords at a time.
The ultimate aim of this tool, developed by Ukraine-based Boosta, is to help your Amazon store earn more money by saving you time & by optimizing your pages & PPC campaigns.
The product is available in 3 different modalities, all of which can be used for free for 7 days on a trial basis. There’s a permanent “Free” package which is limited to a maximum of 2000 opportunities to copy/download results, & a “Basic” package that gets rid of this limitation & costs US $25/month. A “Pro” package is also available that incorporates the ability to see search volume & CPC, costing US $40/month.
– This is a startup profile based on publicly available material & not a review –
Image Credit:Kparser
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