What are the many features & policies that YouTube is working on? A new blog post by YouTube CEO Susan Wojcicki gives us a ring-wide view.
Susan writes…..We are always looking for ways to improve the YouTube experience. In the months ahead, we’re working to move all creators to the new-and-improved YouTube Studio. We’re making this switch because Classic Studio was built on older technology that doesn’t allow us to put out bug fixes or introduce the new features you’ve requested as quickly as we’d like.
Many of Studio’s updates, she says, are inspired by requests from creators, including the new dashboard, analytics, & real-time performance metrics.
Talking of YouTube updates, the CEO also talks of the new ways it was helping creators monetize their works, going beyond traditional ad revenue method. For example, 1000s of channels have more than doubled their YouTube revenue by using new features that help fans engage with creators like Super Chat, Channel Memberships, & Merchandise.
More than 100,000 channels have received Super Chat, & some streams are earning more than $400 per minute as fans reach out to creators to say hello, send congratulations, or just to connect.
The video platform was now building on the success of Super Chat by expanding the launch of Super Stickers to eligible creators in 60 countries around the world.
Also, after it had expanded YouTube Stories last year, more creators are using Stories not just to connect with existing subscribers, but also to find new ones. Over the last year, creators who used an active Story on their channel saw an average increase to their subscriber count of more than eight percent compared to creators without Stories, says the CEO.
We’re also running experiments to help match content that could be considered edgy with advertising that fits their brand. As you know, yellow icons are a signal that only limited advertising can run on a particular video because of its content. We’re working to identify advertisers who are interested in edgier content, like a marketer looking to promote an R-rated movie, so we can match them with creators whose content fits their ads. In its first month, this program resulted in hundreds of thousands of dollars in ads on yellow icon videos. You can learn more here.
– CEO Susan Wojcicki
To help creators get a better understanding of its guidelines, YouTube will expand its Self Certification pilot next year to hundreds of thousands of YouTube Partner Program (YPP) creators. This program lets creators self-report how their video complies with ad policies.
Constant YouTube updates
In the last year alone, there were as many as 2,500 updates to YouTube. The CEO explains how every proposed change, even to policy, is minutely examined before being rolled out. Every new feature is developed after YouTube rolls out 3 or 4 potential versions to determine what works best for users & creators.
YouTube is in the midst of updating its harassment policy guidelines. As with other policy updates, the management is talking with creators for this.
Via: YouTube Creator Blog
