Micro-blog Twitter is about to roll out a newly designed embedded tweets component for all users. The re-design, said Twitter on its blog, will “make it easier to tell engaging stories by beautifully integrating Tweets into your Content.”
It’s been 3 years since embedded tweets was 1st introduced. The re-design supports full-width photo & video for even better visual integration with surrounding Content.
For those of you who came in late, an embedded tweet involves the integration of Content created on Twitter into your article or Website. In a sense, it works in the reverse. Rather than 1st create Content on your Site & then share it on Twitter, you can use a tweet & embed in it your Site’s Content.
An embedded tweet may include unique photos or a video created for display on Twitter or interactive link previews to highlight additional Content. It may also include author attribution, hashtags, mentions, & some key components of the Twitter experience to help your Site’s traffic connect with the global conversation on Twitter.
An embedded tweet combines HTML preview content with Twitter-hosted JavaScript to display a fully-rendered Tweet experience.
Today’s re-design that is being rolled in essentially has reduced the weight & rendering time, so Web pages with embedded Tweets can load faster than ever before.
On mobile, many devices now support screens with high pixel densities, allowing for higher-quality photos & icons in the same embedded tweet display area. To ensure that each of the tweets offers the highest visual impact, Twitter says it will dynamically select the best-sized photos & videos, & use new scalable vector icons.
Here’s a Before & After example given by Twitter:
BEFORE RE-DESIGN
AFTER
Twitter gives embedded tweet feature a make-over | @scoopit http://t.co/gNVe3VGvDy
— Whats New On The Net (@WhatsNewOnNet) April 15, 2015
Image Credit: Twitter blog
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