The buzzword in Online search is “search intent”, but what is it exactly? The purpose behind a user entering a specific query into a search engine is known as search intent (also known as searcher intent or keyword intent).
Say someone uses Google to look up “best dog food.” They’re not attempting to go to a certain page. They also don’t want to purchase a particular item. Not yet, at least. Before buying anything, they want to do their homework.
This indicates that the keyword has a business purpose. And with this information, we may modify our content to more effectively target this keyword.
For those of you who want to know about the importance of search intent, here’s a well-written blog post by SEMRush.
