A new iPhone app has been launched that allows users to transform their mundane text messages into video mashups. Swaat, short for “Say Whaat?”, combines clips from people in fancy dress, zombies, movie characters & celebrity impersonators to create videos that can be posted on social media or even sent as messages.
Users can type any message, quote, phrase or meme into the free-to-download app, & it is instantly brought to life as a short video. If they need some inspiration, they can press the ‘Message Ideas’ button to access suggestions from the Swaat database.
Swaat is the brainchild of London-based digital entrepreneur, Matt Scott, who came up with the concept in late 2014. He said in a written statement: We’re on a mission to make messaging awesome. Apps like Snapchat have created a trend, but with Swaat we’re taking it to the next level. After all, who doesn’t want some random guy dressed as Batman telling their mate they look like a tool.
Once their video mashup is created, users can remix the clip to get different characters in their video, & then share it via Facebook, WhatsApp or Instagram, or save it to the camera roll. Soon, users will also be able to upload their own clips to the app, with 1 condition – they must be in fancy dress or in character for the clips to be approved for inclusion in the Swaat library.
The Site & iOS app works by converting users’ phrases into video compilations from Swaat’s 15,000 word database, which is growing by the day. An Android version is expected to launch in the next few weeks.
Matt, who is also Operations Director of video production company City House Media, added: Approximately 9% of all Online messaging is video-based – Think GIFs, Snapchat Videos, etc – & with the continued rollout of 4G & eventually, 5G, this only going to increase.
Click here to download Swaat on your iOS device.
Image Credit: Swaat
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