TikTok, SiriusXM & Pandora have announced their partnership on the rollout of “new & innovative Content across each of their platforms.”
SiriusXM said in a press release that in a few days, SiriusXM will launch TikTok Radio, a full-time music channel featuring the trending sounds that were “redefining pop culture from TikTok.” The Radio will be presented by TikTok creators, tastemakers, & DJs. TikTok Radio will be available in vehicles & as a streaming channel on the SiriusXM App, desktop, & all connected devices.
Sonically synched to the TikTok experience, the channel will feel like a radio version of the platform’s “For You” page. The TikTok Radio channel will feature a diverse group of TikTok creators showcasing trending music & stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok’s top trending tracks.
Also, beginning today, Pandora is launching a series of exclusive hosted playlists featuring popular TikTok creators who will take listeners through their favorite songs with special commentary about their selections. The creators will be curating, hosting, & promoting the playlists to their fans on TikTok.
TikTok fans will also have access to select re-airings of Pandora’s original events series, Pandora LIVE.
Scott Greenstein, President & Chief Content Officer, SiriusXM, said in a statement, “The effect TikTok has on music, and pop culture in general, is undeniable. Our platforms will provide a unique opportunity for TikTok creators to engage with our listeners with content experiences that have never been done before in audio. The exclusive SiriusXM channel will bring a new take on radio by tapping into the latest music trends on TikTok, while Pandora listeners will get access to playlists curated personally by TikTok’s top creators.”
Image credit: SiriusXM
