TikTok has announced the launch of the “TikTok Creative Challenge,” a feature that allows creators to earn money by submitting video ads to brand challenges.
The feature is currently in testing with select brands and is available to creators who are at least 18 years old and have a US-based account with a minimum of 50,000 followers. Once enrolled in the program, creators can browse through a list of challenges and view the reward pool, additional details, and requirements. Submissions must be high-quality, well-edited, and original content. Creators can track the status of their submissions, view performance metrics, and check their monthly earnings. Approved videos will run as ads on TikTok’s For You Feed, but will not be displayed on creators’ profiles. TikTok also offers resources such as a dedicated Creator Community group and Mentor Program for enrolled creators.
Overall, TikTok’s new monetization feature, the TikTok Creative Challenge, provides creators with a way to earn money through brand challenges. It allows eligible creators to submit video ads and receive compensation based on the performance of their videos. This feature is currently in testing with select brands and is available to creators who meet certain criteria, such as having a minimum of 50,000 followers and a US-based account.
TikTok offers resources and support for enrolled creators, including a dedicated Creator Community group and Mentor Program. The concept of monetizing collaborations between creators and brands is not new, and TikTok’s introduction of this feature aligns with the popularity of such collaborations in the industry.
