TikTok has launched ‘Donation Stickers’, an in-app feature that offers creators a way to help raise funds within their videos & TikTok LIVE streams for the charities & causes they care most about.
Announcing this in a press release, TikTok said Donation Stickers were interactive & can be embedded directly in videos & TikTok LIVE streams, just like other creative effects in TikTok.
When a user taps on the Donation Sticker, they will be guided to a pop-up window where they can quickly submit a donation without having to leave the app. Donations are enabled by Tiltify, a charitable fundraising platform, which processes donation transactions securely through their platform.
To kickstart the launch of Donation Stickers, TikTok said it had partnered with organizations whose missions support vulnerable groups that are reflective of some of TikTok’s thriving communities yet have been deeply impacted by the health & economic damage caused by the pandemic.
And to further support these impacted communities, TikTok will be matching user donations made through the Donation Stickers until May 27. The hashtag #doubleyourimpact will automatically be added to videos & TikTok LIVE streams that use the stickers.
