Spotify has started rolling out a ratings for podcasts system that it claims will improve podcast discoverability by highlighting shows’ popularity.
It said on its official blog that these podcast ratings will give listeners an opportunity to support their favorite podcast shows & enable a two-way feedback loop between creator & listener.
Here’s How It Will Work
After listening to a show, fans will have the opportunity to give it a rating using a 1–5 star system. The average rating will be publicly displayed on the podcast’s show page on Spotify, along with the total number of ratings the show has received.
By introducing ratings, we’re making it easier for listeners to decide when to try out a new podcast that might be their next favorite. Because podcast ratings will serve as the first chance to draw new listeners in, they have the potential to build instant interest.
Ratings also give creators a big-picture view of how they’re doing, which they can then use productively by asking for more specific feedback—via Q&As on Spotify and in off-platform social conversations.
– Spotify
