Like Apple did recently, Spotify said it was rolling out a paid subscription platform for podcasters. The program begins rolling out in the US today & will expand internationally in the coming months.
This feature will be available to creators through Anchor, allowing podcasters to mark episodes as subscriber-only & publish them to Spotify & other podcast-listening platforms. For the next 2 years, said Spotify, this program will come at no cost to the creator, meaning that participating creators receive 100% of their subscriber revenues (excluding payment transaction fees). Starting in 2023, Spotify plans to introduce a competitive 5% fee for access to this tool.
By enabling wide distribution of subscriber-only Content, the aim is to help podcasters maximize their subscription audiences & grow them from their existing listener bases. Within Spotify, this Content will be searchable & discoverable like any other podcast episode.
The 1st group of participating creators includes 12 independent podcasters who are each uniquely well positioned to succeed in gaining meaningful revenue from their audiences. These creators will publish subscriber-only bonus Content in their existing podcast feeds.
Image credit: Spotify
