A new Snapchat update introduces Custom Landmarkers, a feature that allows marketers & creators to create augmented reality (AR) experiences based on locations that matter to them.
Snap Launches Location-Based AR Feature For Marketers, Creators – MediaPost
This update stems from Landmarkers, a feature that Snap originally launched in 2019. The original version began with 30 celebrated sites around the world, like the Eiffel Tower, which shot rainbows, or Buckingham Palace, upon which little characters danced. In 2020, Snap used 3D mapping to expand the focus to entire city blocks and squares with Local Lenses.
Link: Snap Launches Location-Based AR Feature For Marketers, Creators
via www.mediapost.com
