Shopify & TikTok have announced a partnership “that (will) bring the world’s leading destination for short form video to Shopify’s over one million merchants. With the TikTok channel for Shopify, merchants can take advantage of TikTok’s global scale to reach new & highly engaged audiences, said Shopify in a blog post.
The TikTok channel allows merchants to create & connect their TikTok For Business account & deploy In-Feed shoppable video ads directly within Shopify. Merchants select which product they would like to feature, & video ads are automatically generated that drive to their Shopify stores for checkout.
Shopify said ready templates designed specifically for commerce mean merchants of any size can take advantage of the TikTok channel using their existing imagery or video.
Shopify & TikTok will also collaborate to test new commerce features over the coming months.
