Keeping track of your company’s valuation is key to understanding its performance. However, for cash strapped startups this may not happen because of insufficient data. MicroMMR, a new startup valuation tool created by MicroAquire, aims to solve this problem. The great thing about it is it’s totally free.
Software as a Service (SaaS) startups can benefit from MicroMMR by simply signing up & connecting their Stripe account to the service. Once set up, the startups will be able to gain valuable insight into their performance & set a valuation figure for their business, which assists if they’re seeking funding or even if they want to sell outright.
Founded by Andrew Gazdecki, & based in San Francisco, USA, MicroMMR aims to assist startups establish themselves in the market, with an eye on acquiring a buyer or additional finances.
Startups are offered the opportunity to evaluate their performance against 6 vital metrics:
- New monthly recurring revenue
- Annual recurring revenue
- Monthly recurring revenue
- Churned monthly recurring revenue
- Upgrades
- Downgrades
Also, these metrics are easy to visualize when using MicroMMR since the platform offers clear, simple to understand charts & graphs, which track all important revenue based data. This helps startups make better, informed decisions based on their revenue to assist in establishing an overall evaluation of their performance & acquisition attractiveness.
MicroMMR plans to add additional valuation tools in the near future, but those presently on offer allow startups to gain insight into their performance at zero cost. MicroAquire, the holding concern, is an Online marketplace which startups can use to find buyers for their fledgling businesses. Therefore, once startups have a clear estimation of their valuation they can go forward & find parties interested in acquisition using the platform’s inbuilt tools. MicroAquire does not charge sellers listing fees or commission. It connects buyers to sellers & offer startups valuable advice on getting the best possible deal.
Image credit: MicroMMR
