LinkedIn has over 610 million members & 303 million active monthly users, 40% of whom visit the Site daily. It boasts 90 million senior-level influencers & 63 million decision makers. Also, about 92% of Fortune 500 companies use LinkedIn.
With statistics like these it’s easy to see how the platform could be used to leverage awareness for brands, promote new or existing products & gain users for various services. However, it takes time to build a following on the platform, without which any posts or comments made would go unnoticed. “InfluencerActive” runs an influencer marketplace that connects advertisers & businesses to influencers who have sufficient followers to effectively market a product.
For influencers
InfluencerActive’s marketplace is a platform for influencers to market themselves to potential clients. Influencers who believe they have a large enough base of followers on LinkedIn can apply to Influencer Active to allow them to list various services on the platform, such as posting about products, making videos about products & commenting on or engaging with posts made by others about brands or products.
Influencers can also offer “live” presentation options such as speaking at client’s events. Generally, influencers can charge anything from about $9 per post up to around $2000 for a live speaking event, with the average coming in at around $300 for each post.
For advertisers
Potential advertisers can browse the listings on InfluencerActive’s marketplace & if they find someone whose profile matches their needs, they can connect to the influencer via the platform. Payment is only forthcoming once the advertiser is completely satisfied that their instructions have been carried out satisfactorily.
Listings are neatly categorized according to various sectors such as finance, education, creativity & many others, so it’s relatively simple to find an influencer whose followers reflect a suitable market for most advertiser types.
Image credit: InfluencerActive
