This is a guest post by Evaldas Mockus of omisend marketing. All views/opinions expressed herein are that of the author. This Website may or may not agree with the same.

If you’re attempting to increase sales for your e-commerce store, you know how competitive this field can be. Vendors are continually looking for the best ways to optimize their marketing practices & get ahead of the competition.

No matter where you are now, there are always effective strategies you can use to improve on your current practices. Even simple adjustments can have a major impact on sales, so it’s critical to take advantage of every opportunity.

Here are a few valuable tips for increasing e-commerce sales.

1. Convert More Abandoned Carts

You’re always going to lose some money on abandoned carts, but did you know that nearly 70% of all online carts are abandoned? This is likely one of your main sources of lost revenue. Fortunately, you can start reducing cart abandonment rates quickly using some of these ideas.

Most customers abandon their carts for one of a few reasons. The most common issues are unexpected costs and a lengthy checkout, so fixing these problems should be your top priority.

To increase price transparency, make sure that prices on your web store represent exactly what they’ll pay—this includes fees, taxes, shipping costs, and anything else that will be added to the subtotal. Customers are more likely to make the purchase if they know about the higher cost from the beginning than if the price changes during the checkout process. Similarly, you should try to make the checkout process as simple as possible to prevent users from getting frustrated. Make it easy for them to buy products from your web store without creating an account.

If they do want to sign up, they should be able to finish making an account in just a few minutes. Use these welcome emails ideas to increase engagement with new customers and convert leads at a higher rate.

2. Re-market on Facebook

Re-targeting is one of the most popular and effective marketing tactics for ecommerce vendors, & Facebook has all the tools you need to build great re-marketing campaigns. In fact, click-through rates increase tenfold from 0.07% for first-time ads to 0.7% with re-targeting.

Facebook has the largest audience of any social media platform, so you should be able to find users who are interested in your brand. Once you’ve established a Facebook presence, use Lookalike Audiences to identify leads that share traits with your existing readers.

3. Cross- and Upsell Whenever Possible

Most ecommerce marketers focus on growing their list, & it’s easy to see why — each new customer gives you another chance to make a sale. On the other hand, keep in mind that existing customers are much more likely to convert than new leads.

While customer acquisition is obviously an important component of any e-commerce marketing campaign, don’t forget to use upselling & cross-selling to increase conversions and order values among your current customers. These are both incredibly valuable tools for e-commerce vendors when used correctly.

Cross-selling is used to promote products that a customer might also be interested in. If you’ve ever seen a set of products commonly purchased together on Amazon, you’ve been the target of cross-selling.

You can start cross-selling by displaying related products or items that go with what they’re already purchasing. Limit these ads to just the two or three most relevant items. You could also use sales data to identify trends & utilize them for cross-selling.

4. Leverage Affiliate Marketing

Affiliate marketing is another recent trend in e-commerce & other areas, & it connects you with an existing audience that’s already closely connected to the affiliate. You can take advantage of the affiliate’s authority to do some of the work involved in growing your list and maintaining customer relationships.

Just as effective cross-selling requires you to identify relevant products, you’ll need to look for the right affiliates to endorse your brand. Their audience should broadly align with yours on important criteria like age, income, & gender. Don’t assume you’ll get clicks simply by paying the first affiliate marketer you find.

You should also speak to potential affiliates about themselves & why they’re the best option for your brand. Fit is one of the most important considerations in affiliate marketing.

Before committing to an affiliate, do some research to determine what you’ll pay for each new customer & whether it’s a cost-effective option. Think about whether it makes more sense to pay a commission or flat fee, & consider the value of affiliate leads compared to leads from other sources. Continue using analytics to monitor your cost per click & cost per conversion across different marketing channels.

In conclusion: It can be tough to figure out the best way to increase your e-commerce sales, but these tips will help you move in the right direction. Remember to consistently evaluate your successes & failures in order to make progress & identify weaknesses.

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