Google has added YouTube to the Google Ads attribution reporting to benefit advertisers.
Google Ads Brings YouTube Into Attribution Reporting – MediaPost
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role video plays in customers’ path to purchase. The news, announced Monday, also shared updates to Google’s lift measurement solutions, such as a new way to measure incremental conversions and an accelerated time frame to get results faster.
Link: Google Ads Brings YouTube Into Attribution Reporting
via www.mediapost.com
