A preliminary report by Sensor Tower shows consumers around the globe spent an estimated US $407.6 million across Apple’s App Store & Google Play, which was in tune with the largest-ever spend on apps this year.
According to Sensor Tower Store Intelligence estimates, this represents 34.5% year-over-year growth from approximately $303 million in 2019. It was also nearly 17 points higher than the growth experienced last year when spending grew 17.7 percent Y/Y.
Mobile spending on Christmas comprised 4.5% of the month’s total spending so far, which reached approximately $9 billion globally from December 1 to December 27. The report said the majority of the holiday spending was on mobile games, which climbed 27% from $232.4 million on Christmas 2019 to $295.6 million this year.
Tencent’s Honor of Kings was the category leader with approximately $10.7 million in consumer spending, up 205.7% Y/Y from $3.5 million on the same day in 2019.
Consumers spent $112 million on non-game apps this Christmas, up 59% from $70.5 million in the previous year. Compared to last Christmas, non-game apps saw 4.2 percentage points more total spending.
The category that generated the most revenue outside of games on both Apple’s App Store & Google’s platform was “Entertainment”. On the App Store, Entertainment apps reached $19.3 million or 21.8% of all non-game spending. On Google Play, the category generated $4.3 million or 18.5% of all revenue generated.
Outside of mobile games, TikTok was the top app in terms of consumer spending, generating $4.7 million globally in revenue on Christmas.
Click here for the report.
Image credit: Sensor Tower
