This particular startup calls itself the TikTok of business videos; in fact, it’s a platform that allows you to make short-form videos for business.
As some of you would know, video Content for both marketing & communication is a growth industry. However, creating professional videos can be challenging, especially for small enterprises who rely on limited resources but need to compete with bigger brands. Capsule, a video editing & sharing app, aims to ease the process of video generation with its unique community-based concept. It helps you make short-form business videos.
Co-founded by Joseph Jorgensen & Champ Bennet, this new startup is based in the USA. It is designed to alleviate the pain points associated with video marketing. The founders’ vision is to make video production smooth & easy for everyone. Also, their community led approach means that companies need to generate less Content by relying on their loyal community/customers to create relevant Content for them, such as product reviews & product usage videos.
This new startup is a Web-based platform, so there’s no need to download any software or even install an app. Users can jump right in & start making professional-looking videos straight away. Onboarding via the app is fairly simple. Capsule also offers great explainer videos to iron out any difficulties users may experience. Businesses wanting to create a collection of community generated video Content using Capsule can invite creators to upload videos to their branded “Capsule”, which is a page on the Site dedicated to a product, education point, question or simply, general branding.
Users can customize their landing page using Capsule’s tools so that it reflects their brand’s colors & even supports their logo. Once users build their landing page on the website, they can invite collaborators to upload Content directly to the resource. Uploaded videos can be viewed by the Capsule’s creator, moderated & then “edited” at the click of a button to include music & captions. Additionally, users can select a template for their video based on a huge range of options aimed at enhancing the basic upload.
The SaaS platform offers users the option to add a ‘Call to Action’ at the end of each video, & a logo insert on the screen. Once videos are published, the community & the Capsule’s creator can share the Content on social media or upload the entire grid of videos to their Website as a testimonial to their services or as a product or service review resource.
Capsule offers a free plan & a variety of paid options which start at $30/month with 14 day free trials available for all plans.
Image credit: Capsule
