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Using a hashtag is much more than adding a pound symbol (#) in front of a word or phrase. When used correctly, it is an important marketing tool which can boost the significance and relevance of your tweets.
Brands that use hashtags are likely to record 50% more engagement than those who do not use it. Hashtags can also increase the number of likes, views, & retweets you get. Adding a hashtag to your tweet can also give it context and help you connect to an active ongoing conversation.
However, using hashtags effectively requires some strategy. So how to use a hashtag on Twitter?
There are a number of factors to consider in creating an effective hashtag & using it correctly in order to achieve optimum results.
1st, you need to ask yourself why you want to use one in the first place. This might sound like a no-brainer but the answer to this question determines the hashtag you want to use & how you will apply it.
Another important decision is whether you want to create a brand new hashtag or use an existing one. While creating a brand new hashtag is great, jumping on one already in use also has its perks.
Joining an ongoing conversation
By adding a trending hashtag to your post, you get to join in on an ongoing conversation & this gives your tweets more exposure & relevance.
To find a trending hashtag on Twitter, start by taking a look at what influencers in your niche are doing. This will give you insights into what works & what doesn’t.
Always be on the lookout for trending hashtags in your niche. A simple search on Twitter will reveal the top hashtags of the day & you can find those most relevant to you.
Also, there are a lot of apps & tools you can also use to find trending hashtags & topics on Twitter.
However, you shouldn’t just jump in on a hashtag simply because it is trending. Twitter hashtags are centered on conversations. Ensure that you use the hashtag correctly in a way that adds value to the conversation.
Creating your own hashtags
Instead of joining in on a trend, you can also create your own hashtags as well.
Think of interesting & captivating hashtags related to your campaign or brand. Creating a new hashtag can be quite beneficial especially when you are running a contest, introducing a new product to market or simply creating a buzz for a sale.
Go for something short, unique and memorable.
Also, before adding your new hashtag to your tweet, be sure to search for it on Twitter & ensure that it has not been used recently in a way that might confuse your audience.
Your unique hashtags can also be used as part of your entire branding process instead of isolated usage on Twitter.
You can add it to your product packaging, order confirmation pages, Websites & encourage your customers to use it when they tweet about your products & services.
Remember you can only add a maximum of 2 hashtags on your Twitter posts, be sure to choose the best & the most relevant ones in order to maximize the usage.
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