Internet related News · 2020-11-18

Apple announces App Store Small Business Program – News


Good news for small business app developers. Apple today announced a developer program to help small businesses & independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store.

Apple said in a press release that the new “App Store Small Business Program” will benefit the vast majority of developers who sell digital goods & services on the store, providing them with a reduced commission on paid apps & in-app purchases.

Under the Apple small business program, developers can qualify for the program & a reduced, 15% commission if they earned up to US $1 million in proceeds during the previous calendar year.

The App Store Small Business Program will launch on January 1, 2021. The program’s reduced commission means small developers & aspiring entrepreneurs will have more resources to invest in & grow their businesses in the App Store ecosystem, claimed Apple.

While the comprehensive details will be released in early December, the essentials of the program’s participation criteria are:

  • Existing developers who made up to $1 million in 2020 for all of their apps, as well as developers new to the App Store, can qualify for the program & the reduced commission. 
  • If a participating developer surpasses the $1 million threshold, the standard commission rate will apply for the remainder of the year. 
  • If a developer’s business falls below the $1 million threshold in a future calendar year, they can requalify for the 15% commission the year after.

The App Store’s standard commission rate of 30% remains in place for apps selling digital goods & services & making more than $1 million in proceeds, defined as a developer’s post-commission earnings.

Image by Free-Photos from Pixabay

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