Good news for small business app developers. Apple today announced a developer program to help small businesses & independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store.
Apple said in a press release that the new “App Store Small Business Program” will benefit the vast majority of developers who sell digital goods & services on the store, providing them with a reduced commission on paid apps & in-app purchases.
Under the Apple small business program, developers can qualify for the program & a reduced, 15% commission if they earned up to US $1 million in proceeds during the previous calendar year.
The App Store Small Business Program will launch on January 1, 2021. The program’s reduced commission means small developers & aspiring entrepreneurs will have more resources to invest in & grow their businesses in the App Store ecosystem, claimed Apple.
While the comprehensive details will be released in early December, the essentials of the program’s participation criteria are:
- Existing developers who made up to $1 million in 2020 for all of their apps, as well as developers new to the App Store, can qualify for the program & the reduced commission.
- If a participating developer surpasses the $1 million threshold, the standard commission rate will apply for the remainder of the year.
- If a developer’s business falls below the $1 million threshold in a future calendar year, they can requalify for the 15% commission the year after.
The App Store’s standard commission rate of 30% remains in place for apps selling digital goods & services & making more than $1 million in proceeds, defined as a developer’s post-commission earnings.
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