Apple has updated its App Store guidelines. The company notes that 77% of all Apple devices shipped in the last four years are running iOS 13, the latest version of the operating system. Push notifications can now be used for marketing purposes, as long as the user authorizes it.
Apple now lets apps send ads in push notifications – The Verge
Apple will now allow push notifications to be used for advertising, so long as users agree to receive the ads first.
As spotted by 9to5Mac, Apple updated its App Store guidelines today with a change to its traditionally strict restrictions around push notifications. Apple has long banned apps…
Link: Apple now lets apps send ads in push notifications
via www.theverge.com
