This article is a guest post by Harikrishna Kundariya, CEO at eSparkbiz Technologies Pvt. Ltd . All views/opinions/suggestions are his. This Website may or may not subscribe to them.
The SaaS (Software as a Service) market has emerged with the possibility of unprecedented growth of online businesses. There are various organizations that are taking access & advantage of the cloud services, online data channeling, etc. This massive approach toward making apps available in the public domain has aided the growth of SaaS.
The rapid growth of the SaaS market has given a push to many agencies to come up with their unique strategies. By the end of next year, the net worth of SaaS companies are expected to reach near US $200 billion. So, the jump and growth in this market are visibly rapid.
But, there are certain challenges to tackle with. There should be a fixed & unambiguous business strategy to reach up to the clients online. For that, you have to make the nature of your SaaS accessible & convincing to them.
Keeping the dynamic nature of the market in mind, SaaS app development companies need to constantly update & upgrade their tactics. They always try to trace the temperament of the market as a whole. You can set your business model also by tracing the transformation in clients’ demands.
When you are done developing a SaaS model, you need to make effective strategies. As there are so many companies trying to make it to the zenith of success, you need to be perfect as well as unique.
- TAKE CARE OF YOUR SOCIAL MEDIA STRATEGY
It goes without saying that social media is the biggest medium to reach up to the sea of people. Keeping the need of the hour in mind, one should give the business a robust platform in the virtual world. Map out your strategies first. Make an evaluation of what you want to convey to your target clients about the kind of service you propose to provide. Keep in mind; there are thousands of such platforms in social media that are not that reliable. Make sure to project yours as a distinguished organization.
Once you achieve the attention of your clients, make sure to listen to them. Try to interact with them & solve the issues they address. This also may aid in developing future business strategies. Remember, once you get a reliant social media platform, you get an upper hand in the business.
2. AUTOMATE THE SALES STRATEGY
Sales motions can give the salespersons a concrete picture of your sales strategy. A sales motion is the blend of your action & business concept that you will be applying for the growth in the market. Automating the sales motions is significant for the market expansion.
It gives you a look into the sphere of your market. It also gives you exposure to the possible pathways. Automated sales motions can save you time that you can apply somewhere else.
3. MAKE USE OF TALK TRIGGER
The American author Jay Baer coins the term ‘talk trigger.’ A talk trigger is all about creating a baseline motif of your company to talk about the positive & all-good presentation of your company. This sets a nice parameter of your business Talk triggers to have some qualities that you might be interested to know:
► They always set an ambiance of curiosity & hope. This leads the clients to know and discuss your company.
► They talk in a way that is very prominent & makes a positive impact.
► Makes sense of the business model
4. REGULARLY CHECK WEB REVIEWS
When you expose your business to the online platform, people are sure to check the reviews before buying. Keep track of that too.
Collect the review ratings from other platforms for improvement. You can also contact your customers in a friendly way to ask for good reviews about your company. Do not forget to satisfy customers with surprise gifts, online interactions.
5. OPTIMISE THE PRICE
A perfect price model in the SaaS market is very rare. You can keep experimenting with your SaaS business strategies. Changes are always good. The more you update, the more you get better.
You can make your price high & low & observe the customer response in both cases. If a low price can get you far more customers, you can fix that price for quite a while. The experiment can get you a clearer idea of what the customers think about the value of products.
6. MAKE A RESEARCH ON YOUR COMPETITORS
One way to get yourself in the top position is to know how your competitors think. Check out their ads, promotions, the phrases, terms they use, & who they are targeting. Analyze your research tools to know about your position in the market.
7. MAKE PARTNERSHIPS WITH BIG PLAYERS
Initially, there is bound to be a lack of customers & a lot of hurdles to publicize your product. If it is possible, you can tie up with your competitors. This can prove tremendously advantageous to reach up to the fat boys in the game. Make acquaintances with them for future growth.
8. MAKE CONNECTION WITH BLOGGERS
The subscribers of the bloggers have a good amount of audiences. You can provide free user accounts for some bloggers. It is possible for them to share the reviews with their audiences. This will lead to a strain of consumers on your side. It is possible, and interaction with the press can be handy. Some press releases are sure to help in the promotion of your organization.
9. ARRANGE Q&A SESSIONS
You can arrange some interactive sessions to satisfy customer queries. This is also helpful to make publicity of your SaaS market. In a time of interaction, a company of well-known professionals can prove intriguing.
10. MAKE A TIE WITH WELL-KNOWN APPLICATIONS
Try to integrate your SaaS product with popular applications that are easily available in the public domain. Zapier is one such automation platform that works for the starters in the marketing field. Zapier can give promotion to your product to the consumers of renowned SaaS products like Trello, Dropbox, & MailChimp.
So, these are some of the very basic as well as effective SaaS strategies to expand your business. SaaS has achieved a global market in recent times. It is crucial to be concise & prominent about your kind of business model. Most importantly, your main goal should be to know how to reach your customers. Publicity & reliance are the key factors in this world of online business platforms.
Image credit: eSparkbiz Technologies Pvt. Ltd
