It can be a bother to set up mass marketing email campaigns & to do a good follow-up job on them. GMass lets you use a comfortable & powerful email client like GMail to send mail merge campaigns & then automatically sends follow-up emails to non-responders.
GMass integrates well with other G Suite products. You can connect to Google Sheets & use any of the columns in your spreadsheet to personalize your mass email. A campaign can be connected to a spreadsheet & GMass will check it daily for new addresses. When new addresses are found, in other words, new rows in the spreadsheet, emails are triggered to the new addresses.
Another great feature is the ability of GMass to automatically send follow-up emails sequentially until you get a reply. People that have not replied or haven’t opened the email or pinged back keep getting pinged.
GMass lets you use Gmail’s search feature to build targeted email lists so that your mass marketing campaigns can easily be focused on the criteria you want. You can even choose to send emails as new messages or as replies to the last conversation you had with each recipient. This should increase response rates as it gives the impression that you manually type a response to each one.
Other features of GMass are:
- Gmail’s Compose window – Compose your message just like any other Gmail message. Include attachments & inline images.
- Test mode – Choose to only create Drafts, in case you don’t want GMass to actually send emails, or if you want to see what the personalization looks like first.
- Open & Click Tracking
- Unsubscribe Link – Provide an optional unsubscribe link at the bottom of your emails.
- Reports – Campaign level reports that show how many people opened, clicked, replied, & bounced. All reports are downloadable in CSV format.
- Reply Management – Emails received in response to a mass email, including replies & bounces, are automatically categorized for you, preventing Inbox clutter.
- Break Gmail’s Sending Limits – Send email campaigns to greater than 500 (or 2,000 for G Suite users) people at a time, using GMass distribution technology. Send campaigns to up to 10,000 recipients, & GMass will auto-send them over multiple days so you don’t violate Gmail’s limits.
GMass was founded by Chicago, USA-based Ajay Goel. Pricing for GMass is on a subscription basis, with a ‘Minimal’ plan costing US$ 6.95/month.
– This is a startup profile based on publicly available material & not a review –
Image Credit: Gmass
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