YouTube today announced ‘Video reach campaigns’ — “a simpler, more efficient way for marketers to achieve their brand awareness goals with YouTube.”
Vishal Sharma, Vice-president, YouTube Product Management wrote on the official YouTube blog that rather than managing separate campaigns for 6-second bumper ads, skippable in-stream ads, & non-skippable in-stream ads, now you can upload multiple video creatives into a single campaign. From there, Google’s machine learning will automatically serve the most efficient combination of these formats to help you reach your audience at scale.
Vishal said for those brands wanting to build a full-funnel video strategy, there was TrueView for action to go along with Video reach campaigns to drive the action. TrueView for action ads will soon seamlessly extend to the YouTube Home feed, which, he said, was “a tremendous opportunity for any advertiser”.
Via: YouTube
