The COVID-19 pandemic has been good news, at least for some. A report by Magna said social media in particular had thrived under lockdowns & social distancing in 2020.
Why Social Media Thrived In 2020 – MediaPost
It’s no secret that digital media has surged during the pandemic, while many linear outlets have faltered. And social media in particular has thrived under lockdowns and social distancing according to Magna’s new media forecast, released last week. As a result, social media advertising formats generated 17% more ad sales in 2020 to reach $80 billion globally (26% of total digital ad sales), according to the report.
Link: Why Social Media Thrived In 2020
via www.mediapost.com
