Faced with user backlash, messaging app WhatsApp has issued a 3-film based advertisement series to assure members on privacy issues.
WhatsApp ‘Message Privately’ ads reassure users after privacy backlash – The Drum
After a privacy backlash earlier this year, WhatsApp wants its doubtful users to know their privacy is its top priority. To do so, it has worked with BBDO on ‘Message Privately’, which aims to show its 2 billion users exactly how it protects their messages with privacy features. The campaign…
Link: WhatsApp ‘Message Privately’ ads reassure users after privacy backlash
via www.thedrum.com
