Voice applications & solutions are trending right now, & their adoption across commercial platforms is set to increase, possibly in a similar manner as that seen by the explosion in uptake of smartphone apps in the past few years.
The popularity of voice driven conversation can be measured by the widespread growth & adoption of smart speakers & digital voice assistants such as Google Assistant & Amazon’s Alexa across the globe.
Voice Search is also on the increase, according to Google, & brands need to be aware that a different set of Content is finding its way into search results when voice initiates the query. Which means more voice content creation, too.
All of this means businesses need to change their modus operandi in order to ride on this trend & remain relevant. There are many apps on the market which assist brands with their Content creation & delivery metrics, but these are usually device specific, so businesses need to retrace their steps & repeat themselves when targeting multiple devices.
Voicify, which has positioned itself as an enterprise-ready, conversation experience platform, has been developed to ease all the pain points associated with voice delivery & campaign measurement factors.
Founded in 2017 by Jeff McMahon, Nick Laidlaw, Robert Naughton, Voicify offers a simple 4 step plan to brands wanting to improve their voice campaign creation & management :
Content creation & management
- Content authoring from within a User Interface (UI)
- Pre-configured voice Content collections, which ease the demands on authors
- Customizable Content creation framework
- Open API layer
- Standard integration framework
Deploy
- Deploy Content across multiple devices
- Seamless integration
- Create once, deploy for various devices including Google Assistant, Alexa, Cortana, Bixby & even Chatbots. Vocifiy suggests that its platform integrates with billions of devices
Collect Analytics
- Multi-platform aggregation
- Integrates with major, most used, business solutions such as Tableau & Domo
- Export ready data
- Draws metrics from multiple devices, & displays collectively, for improved analysis
Voicify claims to offer a rich selection of learning material for anyone interested in the new field of voice SEO, voice app creation & the management of voice campaigns, while also serving the needs clients might have for alternate Content creation in other formats such as video, images or text, by supporting multiple types of formats such as .PDF, jpeg, & others. All this means is that brands can concentrate their efforts in one place, & put their effort into creating the best experience for clients, without having to employ in-house developers to assist.
Image credit: Voicify
