Vimeo has launched ‘Showcase’, a new tool that gives creators more control over how they develop their videos & in their distribution.
Here’s the announcement by Vimeo:
Whether you’re a freelancer looking to impress prospective clients, an artist or an educator attempting to establish an online presence, or a marketer promoting your products or brand. Showcase provides a toolkit to create custom viewing experiences for your audience, wherever they may be. Here’s what that looks like:
- Create a portfolio or video site: use our custom layouts to artfully (and responsively) display your videos and share them publicly, or privately (with optional password protection). You can use a custom domain with a unique Vimeo URL, or a domain that you already own. Perfect for creating a portfolio of your work without paying for a separate website builder.
- Embeddable playlists: embed a collection of videos on your existing site with a simple embed code (with customization and optional password protection) to take full advantage of your site’s built-in traffic and branding — whether your business uses video to support customers, or employees.
- TV apps (available to Pro and up): the video landscape has changed significantly over the years. In 2017, ownership of streaming-enabled TV devices increased to 56% of adult Americans (IAB), and is still growing. Demand for these devices creates the expectation that your content gets distributed on TV platforms, but that can come at a steep cost. Showcase lets you create your own channel on Roku and Amazon Fire (with 27 million and 30 million active users, respectively) without typing a line of code or hiring a developer.
If you’ve used our portfolios or albums features, you may be wondering how Showcase is different. Showcases replace albums (keeping all the features that you love while adding new ones, and completely updating the design), and absorbs some of your favorite features from portfolios. Soon, showcases will include most of portfolio’s features.
Image & content: Vimeo
