Twitter today announced the launch of a new shopping experiment in beta called Twitter Shops.
It said in an announcement that with Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter. The feature, which is free to use, gives people the chance to view products from the profiles of their favorite brands, “so when you talk about & discover products on the timeline, you can now browse them on Twitter, too.”
When users go to the profile of a merchant that has Twitter Shops enabled, they will see a “View shop” button just above their Tweets. When they tap the button, it will open up that merchant’s shop, where they can scroll through items. When they are ready to purchase, they can click on the product of choice which will open an in-app browser where they can learn more about the product & checkout on the merchant’s website.
The Shop Module allows merchants to showcase up to 5 products directly on their profile.
